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Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content Strategy Guide: Five Essential Email Campaigns by Listrak. January 2008 - (Free Research) Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

BlueHornet Whitepaper - Best Practices for Transactional Email Messages by BlueHornet Networks, Inc. August 2008 - (Free Research) This whitepaper elaborates the FTC’s definition to describe any email communications that typically share certain characteristics that are triggered by a specific site visitor action. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc. August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Captaris RightFax - Enterprise Fax and Document Delivery by Captaris RightFax is the clear leader in enterprise fax server and electronic document delivery software. Integrates with email, CRM, ERP and related applications means secure sending & receiving of documents from applications in the enterprise via fax, email, MFPs or the Internet.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT Briefing: The Growing Importance of Email Archiving by Arrow ECS Midmarket Group July 2008 - (Free Research) This whitepaper addresses why email archiving is an important subject for integrators to raise with their customers, discusses email management problems and solutions, and finally offers advice on how integrators should be approaching this market (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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